Company Overview

We are a technology research and development organization dedicated to providing the independent retailer with the best retail automation solutions in the industry. We are owned and operated by several cooperative wholesalers who translate their retailers' service needs into new product requirements. We stand behind the wholesalers as an integral part of their retail support organizations.

Like our members, our aim is to help assure the success and long-term viability of all retail members.

We are proud to be a part of your team!

Our Mission

To identify and then develop or acquire those technologies that will permit our members to remain competitive in the face of increased competition and a diminishing marketplace.

Why Join RORC?

• Because of the belief that future viability may depend on one's ability to embrace & exploit technology.
• Because retailers are demanding a higher level of support than is feasible while continuing to support a variety of in-store platforms.
• Because this type of program builds retailer loyalty.
• Because it is necessary to employ some level of standardization in order to implement ECR "Best Practices".
• Because initiatives of this sort will enhance new member recruiting efforts.